We are wool

Our first line of coats has been inspired by coats traditionally used in the Navy. These coats have been tailored to modern standards and executed in a thick and strong Merino Wool.

All garments are garment dyed after production to achieve a remarkable color effect.

SO, WHAT’S SO GREAT ABOUT MERINO AND ALPACA WOOL?

No man-made fiber
has ever managed
to take the place of
soft wool.

Here is why:

IT’S WARM AND COZY

Like wool in general, our wool keeps you warm. There is no need for you to wear multiple layers of cotton and synthetics, leaving them no room to move and be active. Equipping your ourselves with a merino base layer directly on the skin is the most important step to benefit fully from the exceptional warming qualities of wool. In addition, wool from merino sheep is known for its incredible softness and its non-itch quality.

IT REGULATES MOISTURE

On cold and rainy days you normally get wet, and on warm days you might break a sweat. The good thing about wearing wool is that the material is able to absorb moisture while letting you feel dry and comfortable. Cotton is to be avoided because when moist, it will cling to your body like a cold and heavy sheet.

IT’S ODOR RESISTANT

Another remarkable quality of wool is that it’s odor-repellent. Even after wearing a merino shirt multiple times, it will still feel clean and fresh.

IT’S EASY TO CARE FOR

The thicker knit items are hand wash only, they can be worn many times between each washing. Simply hang them to air! Perspiration will evaporate and bacteria are in any case not attracted to stay on the scaly surface of merino fibers.

IT WORKS LIKE A NATURAL AIR CONDITIONER FOR YOUR BODY

Wool is not only suitable for freezing cold winter days. In fact, it’s a naturally heat regulating fabric, meaning that you can wear your merino garments in any weather conditions and be sure to feel perfectly comfortable. This is one of the reasons why wool is recommended for babies, since they are unable to express whether they’re feeling too cold or too warm.

IT’S WATER RESISTANT

What if the weather forecast calls for light rain? Then you can benefit from another virtue of merino wool, namely that it has a water repellent effect. In other words, you can brush the raindrops off your sweater before the water gets the time to soak into the wool. Merino woo can absorb up to 30% of its own weight in moisture before it feels wet. The fabric is also considerably stain resistant.

IT’S GOT STRETCH, IT’S GREASE RESISTANT AND IT’S DURABLE

The merino fiber has got natural stretch, it doesn’t need ironing and it’s super durable. In other words, merino clothing lasts a long time without showing much signs of tear and wear. In Norwegian families, merino wool garments are often passed on from sibling to sibling as they grow out of them.

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